Last edited by Gakasa
Monday, November 30, 2020 | History

6 edition of Advertising Age found in the catalog.

Advertising Age

The Principles of Advertising at Work

by Esther Thorson

  • 336 Want to read
  • 29 Currently reading

Published by NTC Business Books .
Written in English

    Subjects:
  • Advertising,
  • Business / Economics / Finance,
  • Business/Economics,
  • Advertising & Promotion,
  • United States

  • The Physical Object
    FormatPaperback
    Number of Pages241
    ID Numbers
    Open LibraryOL8243057M
    ISBN 100844231754
    ISBN 109780844231754


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All good advertising creates a dialogue. Promotion is us -- out, manipulative, s. Communication is from the buyer -- in, cooperative, s.

That contrast is in the fact the fundamental difference between the Four P's, which served so well for so long, and the Four C's, which may be the formula for success as we leave the second millenium.

Advertising is a pervasive influence on children and adolescents. Young people view more than 40 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools.

This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. ISBN: OCLC Number: Description: 3 volumes (xxiii, pages): illustrations (some color) ; 29 cm: Contents: Vol.

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time. Are you a. Additional Physical Format: Online version: Advertising age.

Lincolnwood, Ill., USA: NTC Business Books, © (OCoLC) Document Type: Book. Get this from a library. Advertising age: the principles of advertising and marketing communication at work.

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It became a major force in capitalist economies in the midth century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices. For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

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